Article
Is Our Content Relevant?
December 21, 2011
By Rob Wright
Not too long ago, I was contacted by a marketing manager of one of the top CMOs. He wanted to pick my brain to help enhance the company's knowledge of industry trends with the goal of staying ahead of the competition. How did he want to achieve this? Why through collaboration, of course. His idea was to put together an advisory board to help him with this endeavor, similar to how Life Science Leader developed its editorial advisory board. I thought this was a very interesting, dare I say novel idea. His thought was to get various chief editors, including me, from major publications to participate.
His suggestion flattered me and intimidated me.
Not too long ago, I was contacted by a marketing manager of one of the top CMOs. He wanted to pick my brain to help enhance the company's knowledge of industry trends with the goal of staying ahead of the competition. How did he want to achieve this? Why through collaboration, of course. His idea was to put together an advisory board to help him with this endeavor, similar to how Life Science Leader developed its editorial advisory board. I thought this was a very interesting, dare I say novel idea. His thought was to get various chief editors, including me, from major publications to participate.
His suggestion flattered me and intimidated me.
Register Today. It's Fast And Free.
The content you requested is only available to registered users of Pharmaceutical Online. By registering now, you'll get exclusive access to this piece of content and thousands of addtional articles and product reviews across our entire network of sites.
Already Registered? Sign In.
