Packaging and Labeling: Artwork Core, Interfacing, And Supporting Processes
By Stephen McIndoe BEng CEng MIET, VP Consulting, Be4ward
As I have discussed in earlier articles, creating correct artwork is an activity that requires many groups to act together in an orchestrated way to deliver a successful result, on time. The way of ensuring that these people act together in a coordinated way is to define a set of processes that everyone adheres too.
Whilst there will always be many ways to reach the same result, and artwork creation is no exception, I will present a high level process here as a basis for discussion. This process is based on experience working with a number of different companies, and if you are involved in artwork processes we are sure you will recognize many elements of it.