Case Study | November 28, 2012

Remedy For A Healthier Supply Chain

Source: JDA Software
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The traditional pharmaceutical supply chain was locally driven with more of a pull concept – purchase orders from the affiliates to the manufacturing sites. The biotechnology supply chain was centrally managed with more of a push concept – automatic replenishments from the manufacturing sites to affiliates. During the time of integration, another challenge was to maintain and ensure high customer-service levels that were aligned with Merck Serono’s “no stock-out” philosophy.

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