Case Study | January 11, 2013

When It Comes To Shipping Flowers And Other Perishables, It's The Little Things That Make A Big Difference

Source: Southwest Airlines Cargo

Based in Palm City, Florida, Armellini is the nation’s largest floral carrier. The company’s supply chain starts in South America, where year round growing conditions produce superior flowers. Armellini works with importers to clear flowers through customs. It operates refrigerated warehouses and Armellini owns a fleet of 150 refrigerated trucks to deliver flowers to wholesalers and florists throughout the US, Canada, Mexico and the Caribbean.

Armellini Air Express, which is a wholly owned subsidiary of Armellini Express Lines, also relies on Southwest Airlines Cargo® to service its customers. General Manager of Armellini Air Express, Andrew Hamer states “Most of our larger wholesalers are in places like Chicago, Phoenix, Portland, Long Island, and all throughout Texas where Southwest flies daily. Given the highly perishable nature of our product, the ability to get it there the next day with multiple options for contingency planning is invaluable.”

Armellini uses Southwest’s same day and next day service to support its most important customers who face high pressure and non negotiable demands from their own customers, especially when it comes to servicing weddings. “Our reputation is on the line and when the bride has an urgent last minute request there is really only one chance to deliver,” adds Hamer. “More and more of our customers are factoring air freight into their buying decisions because it gives them the flexibility they need to accommodate these types of requests.”

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