Where Do Ideas Come From? Create A Culture That Fosters Good Ideas
During a trip to the ISPE Biotechnology Symposium, I had the opportunity to attend a presentation by a Nobel Laureate who explored the topic, “Where Do Ideas Come From?” It was fascinating to hear him describe how a childhood memory evolved into one of his greatest discoveries, and it inspired me to think about where other people, specifically those in the pharmaceutical industry, get their ideas. We live in a fast-paced world driven by technology and competition, but in order to really stay ahead, we have to be able to slow down and think. We have to allow our minds the time to create good ideas. So how do we do this? I asked myself the question he asked his audience that day – where do good ideas come from?
To find the answer, I spoke to various experts within the pharmaceutical industry who stood out to me as innovative thinkers who approached problems in a creative way. The result is a Pharmaceutical Online series that will look at how those within the industry — both individuals and companies — can foster innovation and creative thinking in order to encourage innovation.