Find Your Dream Dose Form: Match-Making Your Brand To The Right Innovation

Managing the lifecycle of your over-the-counter (OTC) drug brand means expanding shelf space, generating premium pricing, and continually innovating in order to win market share from competitors.

The key to introducing any new OTC dosage format always should be consumer insight. This insight includes:

• Determining what your brand is known for and why
• Analyzing market gaps for opportunity areas among target audiences
• Tracking generational preferences that may be reshaping consumer behavior

Download this infographic to meet five high-quality, increasingly popular technologies that may hold the key to your brand’s healthy growth and greater differentiation.