Download | April 5, 2019

This market research report is available for purchase below. ISR conducted five in-depth interviews and 31 online surveys with experienced market researchers in the biopharmaceutical space to gain a better grasp on the market research function. Research subjects shared their insights on the types of research performed, how their market research function is structured, and outsourcing behavior. You can purchase a single-user license for individual use, a site-wide license giving access to the report for all employees within a single site/office location, or an enterprise-wide license giving access to all employees within your organization. You can also download a free preview file below.

How You Can Use The Report:

  • Determine where your company’s approach to the market research function may be different from a typical industry approach and the benefits and drawbacks that may result.
  • Understand how market research efforts are spent across project types, subjects, and lifecycle stages.
  • Gather information on market research function structures and headcounts employed by other organizations to provide a new perspective from which to consider your function’s alignment.
  • Learn about common industry approaches to practices such as outsourcing, training, and effectiveness measures related to market research.
  • Glean insight into financial aspects of the market research function such as budgets and employee salaries.

Learn more by downloading the free preview file, or by purchasing the full report below.