By Nicole König, Bosch Packaging
By Nicole König, Marketing Manager, Bosch Packaging
The pharmaceutical industry is changing at a rapid pace with a lot of trends and business relationships. This not only involves new medical developments, guidelines and corresponding equipment, but also the roles of all stakeholders. Uwe Harbauer, Senior Vice President of Bosch Packaging Technology’s Pharma Business Unit, shares his thoughts about the pharma marketing and relationships today.