The Role Of Quality Packaging To Our Industry

By Chris Freeman and Dr. Claire Freeman, Brookfield

Packaging is an emerging science that has become a great contributor to the success of the pharmaceutical industry. It has become the core sector for marketing and the means by which manufacturers can differentiate their products from those of their competitors. Other than marketing, packaging plays an important role to primarily protect the drug against physical and mechanical damage during transportation, storage and handling (by the pharmacist and patients) as well as providing protection from biological degradation, contamination and from adverse environmental conditions that may alter the properties of the drug. Here we look at the packaging of pharmaceutical products in blister packs and sachets.