Medical Affairs at eyeforpharma Barcelona
March 12 - 14, 2019 - Barcelona ESeyeforpharma
jmackintosh@eyeforpharma.com
Phone:+44 (0) 207 375 7163
Key Themes Explored in 2019 Become pharma’s bastion of value: Bring in new levels of patient insight and make sure they influence both development and commercial activities Perfect your field force: Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment Because you’re worth it: Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations. Harness real-world evidence: Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding The event will be driven by pharma senior executives and key stakeholders across the industry, including: • Pol Vandenbroucke, SVP, Chief Development Officer, Pfizer • David Leather, VP, Medical Respiratory Franchise, Salford Lung Study Lead, GSK • Khair ElZarrad, Deputy Director, Office of Medical Policy, FDA • Christopher Keenan, Head, Worldwide Medical Customer Engagement, Medical Capabilities, BMS • Christoph von der Goltz, Senior Director, Head of HEOR and RWE, Lundbeck • Thomas D'Hooghe, VP and Head, Global Medical Affairs Fertility, Merck KGaA