Market Access Europe at eyeforpharma Barcelona
March 31, 2020 - April 2, 2020 - Barcelona ESeyeforpharma by Reuters Events
jmackintosh@eyeforpharma.com
Phone:0000000000
Medicine has evolved. Market access must do the same. Regulators, payers and HTAs are changing. Clear themes are emerging, including harmonisation, increasingly bespoke agreements and the consideration of new forms of evidence. But these are not solutions - health systems remain close to breaking point, with industry and payers often failing to reach agreement on value and affordability. We must now harness maturing RWE and digital capabilities to advance access approaches and create a more affordable, value-driven system. eyeforpharma Barcelona is the only event that brings together market access executives, key market access authorities and pharma leadership from across the commercial and clinical spectrum to accelerate harmonisation and spark our next evolutionary leap forward.