Re: Imagine Pharma Marketing
November 9 - 10, 2020 - NY USMomentum Events Group
gabby@momentumevents.com
Phone:6463897380
A Strategic Roadmap For Embedding Long Lasting Commercial Evolution Across Marketing - Amplify digital at a critical time - identifying what the triggers for 'must do' changes, and assessing if these are these connected to true long lasting digital transformation - Examining COVID forced acceptance of Omnichannel marketing importance: where do CX and MCM groups need to channel their energy and what elements to prioritize to deliver a consistent experience of your brand - Analyze content consumption habits and behaviors of HCPs to develop your content and engagement strategy - Scaling video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion - Scaling video content - keeping the authenticity; examples of good stories that make for great content and pull the story forward to capture emotion - Quantify the right multichannel mix to select the right channel for the corresponding campaign - Optimize your patient journey and adherence as a marketing aid - how 'how to' and 'why' build as patients continue to increase levels of expectation on access and reach - Build a successful performance measurement framework to better interpret your data and understand your goals within analytics - Minimize data noise and digital health errors through smart use of data analytics and combining data sources - Reimbursement: relocating reimbursement as part of the innovation process - understand the value proposition of tech and quantify the willingness to pay - Evaluate if we have seen the promise of AI come to fruition in this current period of turbulence. Has it done the job that we thought it would? - Develop a methodology of how to split personal and non-personal promotion