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Video: From Regional To Global: How Pfizer Reworked The Pharmaceutical Business Model

March 17, 2010

Jorge Puente explained to Adam Burns, Editor in Chief of meettheboss.tv, that the fact he did not know there was a Pfizer international office until they invited him to do a lecture, really became a telltale sign that change needed to take place at the pharmaceutical giant.

Jorge goes onto develop the example by supplying the underlying corporate culture that lead Pfizer International to generate more revenues then Pfizer US. The ability to "have this customer oriented philosophy where we are there for the customer first" was the basis for change.

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Video posted with permission from MeetTheBoss.TV

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