Case Study: Dial Corporation's Addition Of Continuous-Motion In-Case Filling/Capping Lines

The Dial Corp., Scottsdale, AZ, one of the nation's largest laundry soap manufacturers, and part of the Henkel North America, recently had some container-filling decisions to make for its liquid laundry detergents, including those in its Purex® laundry detergent line.

Steady growth and increased market share are good news, but to stay ahead of its competitors, the company had to continue to meet the growing demands of the market. In the detergent category, that means get more soap into more bottles, faster, without boosting per-case labor costs.

But how? Dial's engineering manager Steve Carter, puts it this way: "Our market grew, and we could see that our existing two rotary [bottling] lines were not ideal. We needed more speed and flexibility." Perhaps Dial could save time by filling the bottles right inside the case, he reasoned.