The Emergence Of Foil Packaging In Pharma

By Reid Lederer

Foil packaging, plain and simple, is the most effective means of immediate shelf differentiation and lift in sales.  A high-end looking foil package conveys several things to the consumer: New, Better, Advanced Formula, Superior Product, High Quality, Classy.  It also suggests that the other products on the shelf are inferior in some way, of a lesser quality, value or class.  “Bling” remains King… When given the choice between two products that otherwise seem the same, consumers overwhelmingly chose the better looking and more visible package. In virtually every market, we see our customers gain a lift in sales when foil packaging is used.  In many cases we have seen customers’ foil-packaged product sales outpace the sales of their base or main line product.  Here at Pharma Packaging Solutions, we make a lot of foil packaging and we watch our customers continuously reorder foil well beyond their planned limited launch of a product.