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Article: Sustainability — An Opportunity For The Pharma Industry
By Mark Weadon
It's fair to say that the pharmaceutical industry has an image issue, generally ranking just above the tobacco industry in public opinion surveys. One recent Harris Interactive poll reported that only 26% of Americans view pharma favorably. Even worse, 52% of respondents expressed a negative opinion of the drug industry. And this for an industry that enhances health and extends life! Low public esteem may stem from a perception of excessively high prices for life-saving medications or negative media coverage and inflammatory political oratory
Used with permission from Life Science Leader magazine.
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