A Guide To Achieving Better Insight With Accurate Data

In today’s modern world, data is everywhere. We create data every time we post an update on a social media platform, send an email to a friend, or upload a photograph online. Companies also collect data about us to gain greater insight about our preferences, and then send targeted content based on our interests. As a result of this, the amount of data being generated is growing at a rapid rate, and by 2020 the digital data universe is expected to reach 44 zettabytes (44 trillion gigabytes.)

In addition to impacting our personal lives, this data explosion is also affecting our professional work. Businesses use data to improve everyday decisions, gain insight, and drive strategic decisions. For organizations involved with research and development in particular, data is a vital tool.

It’s a record of the thought process involved with the development of a new product and chemical, or method of refining or extraction, and forms the basis of future experiments. Most importantly, it allows for deeper insight and awareness surrounding new research and discoveries.

In organizations that place so much emphasis on data, it’s incredibly important that the accuracy and reliability of this data is second to none. However, errors can and do happen. This is especially true for research and development facilities, where the fast-paced laboratory environment, as well as the nature, complexity and diversity of data increases the pressure on staff, and also the risk of errors occurring. When scientists are relying on this information to support their conclusions, errors can have serious consequences.

So, how can you ensure your business is generating accurate, high-quality data that facilitates effective reporting, and allows you to gain deeper insight? We’ve put this ebook together to guide you through the journey of data management, and help you gain unrivalled insight for future research and experiments.