Brand Protection Strategy
Source: Biocode, Inc.
Brand Protection Strategy involves a range of functions - sales and marketing, legal, production and distribution - and the selection of effective authentication technologies.
Brand Protection Strategy involves a range of functions - sales and marketing, legal, production and distribution - and the selection of effective authentication technologies.
Visible ("overt") systems can be recognized by the consumer and are a useful deterrent, but anything that can be detected can also be copied or removed, so invisible ("covert") marking systems are essential for
unequivocal product authentication and to underpin the overall brand protection strategy.
Biocode, Inc., 115 Research Drive, Bethlehem, PA 18015. Tel: 610-861-6965; Fax: 610-861-6968.
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