Magazine Article | March 5, 2014

Building Strategic Partnerships With CROs For Businesses Of All Sizes

By Kate Hammeke, Director of Marketing Intelligence, Nice Insight

As strategic partnerships become a greater focus for both sponsors and CROs, there are some concerns that these types of relationships will negatively impact the industry by causing a greater imbalance in an already perceived to be unbalanced playing field. These worries tend to come from, and impact, the smaller players in the market. Smaller clients of big CROs worry their projects will receive significantly less attention than the CROs’ strategic partnerships. Small CROs worry there won’t be a place for them in the industry, because they do not have as broad an offering and are unable to provide support across the entire development cycle.