Dendrite and Medical Data Management Form Strategic Alliance to Expand Pharmaceutical CRM Capabilities in Central and Eastern Europe -- www1.internetwire.com

MORRISTOWN, NJ -- (INTERNET WIRE) -- 04/10/2003 -- Continuing to expand its ability to serve the global pharmaceutical industry, Dendrite International, Inc. (NASDAQ: DRTE) today announced that it has formed a strategic alliance with Medical Data Management Group (MDM), a leading provider of physician databases as well as marketing and promotional services to pharmaceutical companies in the rapidly growing Central and Eastern Europe (CEE) market, including Hungary, Poland, Russia and Ukraine. The alliance combines Dendrite's industry-leading sales channel management software and service solutions with MDM's recognized reputation in offering physician databases, market research, on-demand training, sales force services, performance support, as well as CRM application installation and support services. By joining forces, both partners will have the ability to deliver a broader, richer array of services, combined with local market expertise and resources, and extend their reach into a number of growing markets. Pharmaceutical companies will now also be able to purchase both their software and information-based solutions from a single source, which simplifies solution integration and provides customers with a more comprehensive package. Some 15,000 pharmaceutical sales representatives currently work in CEE, and sales forces are anticipated to experience double-digit growth in coming years. Both Dendrite and MDM have a well-established presence in the market to meet the industry's growing requirements. Dendrite currently serves 10 leading clients and has sold nearly 1,000 software user licenses in the region, while MDM supports more than 1,300 area sales representatives from top manufacturers. This alliance represents an important step forward in Dendrite's global business strategy. For those markets where Dendrite does not have an existing sales presence, the company will partner with strong local vendors in order to deliver regional and global sales and marketing solutions for its multinational pharmaceutical customers. "Forming a partnership with MDM, a company that is well established in CEE, will better enable us to develop and deliver solutions for local markets," said Jim Datin, Dendrite Group President, Europe. "Blending our best-of-breed technology solutions with in-depth local market expertise and solutions provided by MDM will prove to be a powerful combination for pharmaceutical companies in the region." "Tremendous opportunities exist for both companies working together in the dynamically growing CEE region," commented Wanda Lopuch, Ph.D., President and CEO of MDM. "The partnership creates a ground-breaking platform that changes the dynamics of the CRM pharmaceutical market by delivering software and service solutions that are recognized by customers as leading edge. Our commitment is to continually enhance these solutions in line with the changing needs of our customers." As part of the agreement, MDM will co-market a number of Dendrite's software solutions, including its ForcePharma™ and ForcePharma Express™ sales channel management applications for field representatives, ForceMobile™ PDA-based field force tool, and ForceAnalyzer™ data visualization and analysis component. About Medical Data Management Medical Data Management (MDM) has been offering marketing services -- including CRM programs, direct marketing, promotions, market research and contracted sales forces -- to the pharmaceutical industry in Central and Eastern Europe for more than 10 years. The company has developed registered databases of physicians and other medical professionals in Poland, Hungary, Russia and Ukraine. For more information, visit www.mdmco.com. About Dendrite Dendrite develops and delivers solutions that increase value in sales, marketing, and clinical processes for pharmaceutical and other life science clients. For more information, visit www.dendrite.com.