News | October 29, 2007

Eye for Pharma Looks To Increase Pharma Sales Force ROI Through Online Means At Forthcoming Summit

2nd eCommunications and Online Marketing 2007 for Pharma Summit to be Held in Philadelphia Convention Centre, November 12-13th.

eMarketing Web 2.0 Links Web Technology to the Bottom Line Through the Latest Advanced Strategies and Methods.

Leading Speakers Such as Simon Goldberg, Director, Electronic Communications, Abbott; Preeti Pinto, Sr. Director, Head of Promotional Regulatory Affairs, Talk of the Benefits of eDetailing and Online Promotion

In the rush to gain Share of Voice by increasing the frequency and reach of sales calls, pharmaceutical companies may have lost sight of the value that the "detail person" has given to physicians in past years.

The declining sales force return on investment may signal that a significant adjustment will take place in how pharma companies market and sell their products to physicians. Many experts believe that areas such as eDetailing and ePromotion fits the bill for a solution to declining physician marketing ROI.

EyeforPharma, world renowned leader in providing business strategy information and conferences for the Pharmaceutical Industry has announced dates for the 2nd eCommunications and Online marketing 2007 Summit which will address such issues and provide a greater insight into how to take advantage of the new tools available through an impressive list of expert speakers.

The event promises to give key understand to the importance of 'e' strategies as part of a broader cross channel integrated marketing strategy

Eye for pharma brings together all the latest online developments and strategies to improve ROI such as:

  • Physician Relationship Marketing: Attendees will hear a strategic approach to eDetailing as a complimentary component of an integrated physician relationship marketing campaign
  • Create eDialog with your customers: How to create genuine two-way interactions with physicians to meet their needs and exceed their expectations
  • Examine the most effective metrics to evaluate, monitor and interpret an online marketing campaign
  • Web 2.0: Monitor and interpret user-generated content from social networks, blogs and forums to enhance your marketing strategy
  • Pharma eMarketing 2.0: Participants will understand how to harness and interpret the power of social media to ensure you brand leads the way

Key speakers include Simon Goldberg, Director, Electronic Communications, Abbott; Preeti Pinto, Sr. Director, Head of Promotional Regulatory Affairs, AstraZeneca; Christoph Ferse, Global eMarketing Director, Bayer Healthcare

For further information visit www.eyeforpharma.com/ecomm2007/

About EyeforPharma
Eyeforpharma is a global pharmaceutical business strategy information provider with a highly reputable and worldwide presence in the Pharma industry. It is renowned for producing top level conferences that attract the highest level of speakers to deliver presentations on cutting edge pharmaceutical business strategies. We provide business intelligence and analysis online at http://www.eyeforpharma.com and through an email briefing twice a month. Eyeforpharma also has a very strong foothold in the European, US and Japanese markets.

SOURCE: Eye for Pharma