Got Data? Using Informatics To Protect And Improve Your Business

Interest in data science is growing in the life science sector, particularly among sales and marketing teams. Some companies are using big data to predict which physicians are most likely to prescribe their products. Once a target population has been identified, the data can be mined again to determine the combination of marketing messages that will be most meaningful to the individual physicians—and most likely to result in sales. This type of targeting is not new, but the amount of data available to do it is increasing, along with the tools and systems needed to aggregate and analyze that data.

Explore ways you can effectively use data to help your manufacturing organization and improve decision making.