Insights From Pharma 2025: Driving Commercial Success In Pharma: The Role Of Patient Journey Acceleration And Digital Innovation

While the promise of artificial intelligence and vast, interconnected data networks like the European Health Data Space (EHDS) is immense, their true value lies in practical implementation. At the Pharma 2025 conference, the conversation moved beyond the hype to address the tangible challenges and opportunities in accelerating patient journeys. Speakers Matic Meglic and Herbert Altmann tackled the critical questions of building trust in AI, navigating data privacy, and empowering patients in this new digital landscape. Their insights reveal that successfully integrating these innovations into existing healthcare frameworks is the defining challenge for the next generation of pharmaceutical leaders.

To learn about the expert views on these challenges and opportunities, continue reading.