Insights From Pharma 2025: Elevating Patient Engagement In The Pharmaceutical Industry

The pharmaceutical industry invests billions in developing life-saving medicines, yet many patients don't use them as directed. At the recent Pharma 2025 conference, patient engagement pioneer Mark Duman identified a critical reason: a failure to truly listen. He argues that by embracing the “two ears, one mouth” principle, companies can better understand patient needs and co-create more effective healthcare solutions. While conversations around patient-centricity are growing louder, Duman warns that meaningful change requires more than just talk—it demands genuine partnership and strategic investment from the top down.

Discover key recommendations for transforming your patient engagement strategy from a buzzword into a core business driver.