OraCeutical Develops Photo-Activated Tooth Whitening For BriteSmile Centers

OraCeutical LLC, an oral health care product development company, has developed patent pending technologies for photo-activated tooth whitening which are exclusively licensed for use in BriteSmile's Tooth Whitening Centers. BriteSmile, Inc., which previously operated under the name Ion Laser Technology, plans to open these centers across the U.S. in the first quarter of 1999. According to the company, the BriteSmile Light Activated Tooth Whitening Gel will be used in conjunction with the BriteSmile 2000 Device presently being developed.

OraCeutical will also serve in a regulatory advisory capacity for BriteSmile's tooth whitening technology and will continue to work on enhanced tooth whitening chemistries for the company.

"We are extremely pleased to strengthen our alliance with OraCeutical," said Richard V. Trefz, president and CEO of BriteSmile. "As we begin the introduction of our BriteSmile Tooth Whitening Centers, OraCeutical will be a strong partner in helping BriteSmile provide a full range of tooth whitening products and services to consumers."

Britesmile plan to open specific tooth whitening centers across the U.S. in early 1999

In a separate agreement, BriteSmile has also licensed a patent pending dentist dispensed take-home tooth whitening product developed by Applied Dental Sciences, an affiliate of OraCeutical. The company expects that the formula will also be the basis for a long-term maintenance product for use by individuals who have undergone the BriteSmile tooth whitening process. Both of BriteSmile's agreements with OraCeutical have a total value of approximately $500,000.

For more information: Heather Reeves or Tracy Williams, Sard Verbinnen Co.