8 Principles From Roche's Digital Transformation Journey: Turning Digital Hype Into Scalable Reality

By Felix Schloendorff, Tulip

In a business landscape saturated with buzzwords like “digital transformation” and “GenAI,” the real question is often overlooked: What’s actually driving value? With Roche’s scale and mission—serving 30 million patients globally—their transformation isn’t theoretical. It’s operational, measurable, and deeply strategic. Gain insight into eight guiding principles that move beyond hype to deliver real impact. These principles offer a blueprint for any organization looking to scale digital initiatives with clarity and purpose. Whether you're leading change or navigating it, access the full article to align your innovation with outcomes.