White Paper: Q&A On Supplements

By Ann Costanza, Senior Director, Account Services, Contract Pharmacal Corp.

What are the biggest trends in the supplements segment right now?

Many trends are emerging in the dietary supplements segment, but I'll point to two that are center stage today.

First, consumer demand for dietary supplements is stronger than ever — and only continues to grow. A recent study revealed that consumer use of dietary supplements is now mainstream and more popular than ever. This increased consumer demand crosses demographic lines, expanding the market opportunity for brand owners across a wide range of products.

The other leading trend is related to the actual manufacture of dietary supplements. Over the last year, all supplement manufacturers have been required to follow current Good Manufacturing Practices, the federal regulations typically associated with the manufacture of drug products. While this is a major shift, all manufacturers specializing in the development, manufacture and commercialization of drug products will be well positioned to meet these requirements.