Rising Medical Costs Lead to Breakout in OTC

As long as there are kids, there will be pimples, and thus, a market for over-the-counter dermatological pharmaceuticals. The popularity of self-treatment, combined with the rising costs of professional care, will also help fuel this market.

According to the latest research by Frost Sullivan , fierce competition between brand and generic products will force manufacturers to take a closer look at their strategic business plans. US OTC Dermatology Product Markets provides an overview of the industry, including market challenges, business opportunities, emerging trends and new technologies, as well as strategic recommendations that map out the path to success.

Other opportunities exist in the development of new technologies. Several new delivery mechanisms such as slow-release gels are creating opportunities for better product formulation and new Rx-to-OTC switches. Advances in delivery mechanisms are expected to significantly influence both the effectiveness and the variety of products available in the OTC dermatological drugs market.

US OTC Dermatology Product Markets outlines the opportunities and challenges such as those mentioned above, potential threats to existing companies, what to look for in the coming years, and is the best resource for an overview of the new market and product trends.

Frost Sullivan is an international marketing consulting company that monitors the healthcare industry for market trends, market measurements and strategies.

For more information: Keith Hammond, Frost Sullivan. Tel: 650-237-4384.