Siebel Systems delivers multichannel eBusiness applications for life sciences industry
New Applications Offer Enhanced Sales and Marketing Analytics, Campaign Management, Fully Integrated Clinical Trial Management and Handheld Capabilities
Siebel Systems, Inc., the world's leading provider of eBusiness applications software, recently announced the worldwide availability of Siebel Life Sciences 2000.3, the next-generation suite of industry-specific applications for pharmaceutical, biotech, medical device, and clinical research companies. New analytics, marketing, clinical trial management, and handheld functionality have been added to Siebel Systems' market-leading software suite to allow Life Sciences firms to be more productive and proactive in their management and growth of customer relationships. Siebel Life Sciences 2000.3 advances the management, synchronization, and coordination of all customer contact via the Web, call centers, field sales and service, and partners--increasing overall customer satisfaction.
Newly enhanced Siebel ePharma and Siebel eClinical application suites were developed in close collaboration with the world's leading life sciences companies. Siebel ePharma provides robust eBusiness solutions that integrate all critical customer-facing functions, enabling pharmaceutical companies to capture every customer interaction. Siebel ePharma also empowers customers to achieve expanded market reach and penetration, improved customer satisfaction, increased customer loyalty, and market share gains. Siebel eClinical helps pharmaceutical companies and clinical research organizations better manage investigator relationships, clinical research associate activities, and overall clinical trial status.
A growing number of Boehringer Ingelheim, Ltd. operating units around the world have implemented Siebel ePharma to streamline sales and marketing reporting and analysis activities that previously depended on several disparate systems. Boehringer Ingelheim, Canada, Ltd., has identified Siebel ePharma as a preferred provider of eBusiness applications. "Siebel ePharma applications provide our field sales representatives with greater access to customer information and allow for more productive sales calls and timely reporting," said Bert Tjeek Willink, Vice President of Prescription Medicines at Boehringer Ingelheim Canada, Ltd. "By using Siebel ePharma 2000.3 to create a real-time, central repository for customer information, we can significantly strengthen our competitive position in the market, ultimately allowing our company to improve revenue and productivity and build long-term customer loyalty."
"New functionality and capabilities in Siebel Life Sciences 2000.3 help meet the unique and rapidly changing needs of life sciences companies," said Stephen Andrade, General Manager, Siebel Life Sciences. "The enhanced versions of Siebel ePharma and Siebel eClinical improve life sciences companies' ability to execute on their respective customer-centric strategies by providing a more holistic view of the customer, enabling better targeting, segmentation, and returns on promotional spending."
Accenture, a leading management and technology consultancy, partnered with Siebel Systems on the design and development of the Siebel Life Sciences 2000.3 release. "We are pleased to continue our long and successful collaboration with Siebel Systems and believe the advanced scalability and data integration capabilities of Siebel Life Sciences 2000.3 will help companies share, analyze, and report customer information across the enterprise, ultimately putting the customer at the center of each business transaction," said David Blumberg, Partner, Accenture Pharmaceutical & Medical Products Practice.
Siebel ePharma Analytics provides sales and marketing executives with more complete and in-depth insight into their customers and multichannel eBusiness operations. Siebel ePharma Analytics includes the prebuilt Siebel eBusiness Data Warehouse, minimizing the total cost of ownership for customers deploying data warehouse solutions. Using the rich capabilities in Siebel ePharma Analytics, organizations can optimize their marketing campaigns, improve sales and service effectiveness, and maximize customer lifetime value.
Siebel ePharma Analytics, coupled with Siebel Marketing, provides a comprehensive solution for designing and executing targeted campaigns across all channels and can also segment customers and prospects based on rich profile information. Siebel Marketing also provides a rich suite of applications for the planning, management, and execution of multichannel marketing programs for a fully integrated closed-loop marketing solution designed to optimize every aspect of the company's marketing process.
Siebel eClinical is the only fully integrated clinical trials management system that allows organizations to seamlessly share real-time information across teams, better manage sites, and provide superior ongoing services and support to clinical investigators. Siebel eClinical is also completely integrated with Siebel ePharma and empowers companies to share important customer information across clinical, sales, marketing, and service organizations. Enhancements in this release of Siebel eClinical include enhanced protocol management, trip reports, and payment generation.
Siebel ePharma Handheld is the pharmaceutical industry's only configurable handheld solution that is fully integrated with enterprise data and application logic. Enhanced functions in this release include complete professional and account profiles to better enable precall planning, enhanced targeting capabilities, robust and flexible physician validation for compliance with sampling regulations, and consistent navigation and user interface with laptop applications to minimize training.
Siebel Systems, Inc. is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness application software enabling multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems' website at www.Siebel.com.
Source: Siebel Systems, Inc.
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