Over the course of time, temperature-sensitive shipping models have become very complex. This is a result of several factors that include an increase in stakeholders, more products in demand of temperature control, and new regulations. As the complexity of the cold chain increases, it becomes more important for everyone involved to make the solutions as consistent and simple as possible.
Tom Grubb, manager of cold chain strategy at American Airlines, believes this requires both innovation and evolution, which he says can be achieved by working together and creating programs specifically designed to address the needs of temperature-sensitive products. Gone are the days where each stakeholder is only concerned with their individual objectives; however, with a new collaboration between stakeholders comes multiple perspectives that need to be considered and addressed.
In recent presentations he has delivered at industry conferences, Grubb addresses three key competencies necessary for cold chain management: integrity, harmony, and quality.