Successful Secondary Packaging Strategies For Commercial Launch Of A Biologic
By Shanna Stevens, Manager, Manufacturing Technologies, Packaging, Catalent Biologics
![GettyImages-505371906-Pharmaceutical_Packaging_Label GettyImages-505371906-Pharmaceutical_Packaging_Label](https://vertassets.blob.core.windows.net/image/b7027c31/b7027c31-5056-41d7-959e-5a3691b5eae3/375_250-gettyimages_505371906_pharmaceutical_packaging_label.jpg)
Every biologic’s successful journey to market hinges upon the collaborative success of the sponsor company and its partners. When a sponsor company selects a commercial manufacturing and packaging partner, they entrust that partner to deliver quality products as part of their brand promise to patients. A commercial packaging solution can be the first and enduring impression that a sponsor company makes on a patient, and its suitability can impact a biologic’s commercial success.
This article describes the following aspects of a successful product launch:
- Secondary packaging development process
- Scope of launch preparations
- Risk strategy
- Milestones
- Secondary packaging strategies:
- Serialization
- Artwork
- Country requirements
- Organizing and ordering
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