Today, nutraceuticals are part of consumers’ daily diet across different generations and the market is steadily growing year by year, with a projected volume of 358.5 billion dollars by 2027. A number of changes have taken place on the nutraceutical market over the past few years: the increased demand for convenience, the desire to live a healthy and balanced life, the rise in chronic and noncommunicable diseases, increasing health care costs, and the COVID-19 pandemic are the main drivers of the nutraceutical market around the world.
In a highly fragmented market such as the nutraceutical market, it is not easy to stand out on the shelf. Besides a suitable marketing message, the right product paired with a sustainable but functional packaging is essential today.
When designing sustainable packaging for nutraceuticals, the main functionalities of packaging have to be taken into account: product protection, consumer requirements, distribution, and recycling. Exploring these functionalities with regard to volume, variance, variety, and visibility need to be considered in order to make the switch.
In this paper we look more into the future of the nutraceutical market and provide a checklist for long-term success.