Case Study: System Reduces Cost And Improves Efficiency

Since the launch of its Mucinex brand of expectorants, Adams Respiratory Therapeutics (Chester, NJ) has become a strong company in the OTC respiratory market. Thanks in part to an award-winning advertising campaign that introduced U.S. consumers to the company's animated Mr. Mucus mascot, Mucinex product sales have skyrocketed. The company— recently acquired by Reckitt Benckiser—needed to expand its manufacturing capacity and output to meet this increased demand.

Adams made a strategic decision to reacquire the manufacturing operations of the Fort Worth, TX, facility from Cardinal Health in July 2006. Adams's goal is to turn the site into a center of excellence by including state-of-the- art packaging lines to meet the needs of its adult oral-solid Mucinex products.