Today’s social media age has led consumers to embrace companies that are straightforward and explicit in all external communications. However, pharmaceutical companies must be savvy with their communication strategy in order to preserve customers’ privacy and security.
Privacy breaches are very real and can result in physical or intellectual theft, compromising both livelihoods and reputations. One such breach occurred in 2010 in Connecticut, when thieves cut through the roof of a warehouse and made off with millions of dollars in medications. The pharmaceutical industry walks line between sharing our work and maintaining the confidentiality that clients deserve. So, how can we preserve privacy while staying competitive in today’s storytelling world?