Most stages in a given company’s packaging workflow help ensure its products appear as desired on store shelves. Color is one of, if not the most critical component of a brand’s image, but it is also one of the most finicky and subjective components companies need to agree on. This explains the lack of viable color approval and inspection solutions on the market.
Currently the only available solutions to verify colors are manual, like color charts and swatch books. However, using them, color selections and measurements cannot be properly communicated to team members, customers, or vendors, resulting in a highly inefficient process.
Anyone seeking to approve color must continuously redo the work, leaving the product vulnerable to unproven processes and, consequently, prone to errors. So, how can you take control of your color approval process for good?