Using Softgel Innovations To Grow Market Share

By Vince Agostini, Drew Bradley and David Hall, Thermo Fisher Scientific

If you’re a brand manager or R&D leader, you probably know already that staying on top of the latest innovations is critical to your consumers’ experience and the perception of your brand. What you may not realize is the powerful role that dosage forms can play in getting you there.

Innovation is fundamental to today’s formula for success because it allows you to become the consumer’s first choice by developing products that provide a pleasant, convenient and effective experience. Softgel capsules are one example of a highly versatile dose form that can help you achieve this objective.

In addition to having the potential to enable your product to act faster and offer extended relief times, softgels are easier to swallow than tablets and provide a more convenient, consistent dose than liquid suspensions. Historically, softgels have played a critical role in the evolution and growth of many branded portfolios. Market research shows they are primed to become even more important in the coming years, with predictions of 5.5% CAGR through 2025, reaching a global market size of more than $316 billion.*