Medical Affairs Europe at eyeforpharma Barcelona
March 31, 2020 - April 2, 2020 - Barcelona ESeyeforpharma by Reuters Events
jmackintosh@eyeforpharma.com
Phone:0000000000
Medical Affairs has risen from zero to hero, fast becoming the most vital part of the pharma organisation. The pressure is now on, as medical teams must fuel stakeholder engagement, build real partnerships, perfect value demonstration and orchestrate cross-company evidence generation – all whilst ensuring that patient value is the guiding light. It’s time for Medical to understand its true role and ensure its position at the center of future success of the company. The 18th annual eyeforpharma Barcelona is the place to make this happen. It’s the only event that’s brings together hundreds of Medical Affairs executives to share the stage, network and foster new collaborations with thousands of pharma executives, healthcare stakeholders and innovators. Key Medical Affairs themes: Lead by example Credibility is king. So, ensure Medical governance and scientific principles remain obligatory whilst leadership and collaboration flourish Evidence rules If credibility is king, evidence is its kingdom. Create a new evidence generation paradigm to inform cross-company decision-making based on real-world outcomes Authenticity 2.0: use digital tech to amplify medical efforts Enhance patient care, plus every other medical activity using virtual and digital channels, AI, integrated systems and other maturing technologies