Pharma Marketing USA Virtual
September 29 - 30, 2020 - PA USReuters Events Pharma
matkinson@eyeforpharma.com
Phone:+442073757183
The pharma marketeer has been introduced to a foreign environment. A place where digital and data natives are the apex-predators. To survive; either we adapt our understanding of, and interactions with, the customer or perish. Four themes to maximize your digital transformation: • Become king of the new marketing jungle - Make bold moves to achieve closed-loop marketing by scaling innovation and drive organization-wide change. • Elite teams, innovative functions - Create high-performing brand, marketing, field and data teams that collaborate to accomplish cross-functional excellence and ensure business goals and results are aligned. • Forge new insight from data - Combine advanced analytics with a wide variety of data sources to develop insights that transform your marketing strategies. • Authentic engagement, the currency of the new normal - Foster a new content creation mindset, personalize engagement, and balance brand vs disease strategy to deliver powerful customer engagement and experience results.