The Virtual Pharma Expo, brought to you by Pharmaceutical Online and Federal Equipment Company, is designed to help professionals working in pharmaceutical manufacturing evaluate and select the right equipment and solutions. By focusing on the crucial needs and challenges in pharmaceutical manufacturing, the event offers a unique opportunity for our partner companies to demonstrate how they can help solve various challenges with their products and services.

This live virtual event is free for Pharmaceutical Online readers and offers an alternative to in-person events which can be costly, ineffective, and time-consuming. Attendees of prior virtual events have shown a strong preference for this format, favoring the convenience of evaluating partners right from their screens.

Attendees are pharma companies seeking new equipment and solutions to optimize their manufacturing. Attendance is open to the following:

1. Sponsor Companies
2. Industry Consultants
3. Pharmaceutical Online presenting companies and non-presenting sponsors

Virtual Pharma Expo will begin at the prescribed start times listed on the registration page. Each company presentation will last approximately 15 minutes. Depending on number of presenters per session and with introduction, closing, and transitions between presenters, the event typically lasts no more than two hours in its entirety.

All speakers must login 30 minutes prior to event start time and remain connected to the event platform through their presentation – regardless of where they are in the order of presentations. Any estimated times provided internally are for your planning purposes only. Transitions between presentations, technology, and the general nature of a live production can sometimes put us off schedule slightly. Speakers must be prepared to present immediately after their predecessor (or in the case of a technical issue requiring moving the presentation order - at any time during the session). Speakers may log off once their presentation concludes. Speakers will be off camera and on mute while not presenting and, therefore, may attend to other duties while not presenting as long as they keep an ear to the session in the case of an order shuffling as mentioned above.

Presentation schedules are typically determined about three weeks prior to the event. You will receive notification of the schedule from the event production team and/or your business development contact at that time.

Each presenter will present for 15 minutes, following a brief 2-3 minute opening at the start of the show by the moderator. Start times for remarks based on your presenter order listed below are approximate.

Estimated Presentation Windows
Presenting Company 1: 10:05-10:20am ET
Presenting Company 2: 10:20-10:35am ET
Presenting Company 3: 10:35-10:50am ET
Presenting Company 4: 10:50-11:05am ET
Presenting Company 5: 11:05-11:20am ET
Presenting Company 6: 11:20-11:35am ET

Clients/customers, prospects, and peers planning to watch your presentation should plan to be online at the prescribed event start time on the registration page.

The expo will begin with a very short introduction by the moderator. Each presenter will then have 15 minutes to present, including any time for Q&A with the audience. Transitions between presentations will be very brief and include a simple introduction of each presenter by the moderator, including company name, presenter name and title, and your 1-2 sentence abstract. The event will conclude with brief parting remarks by the moderator.

Any clients, prospects, colleagues, etc. (anyone who is NOT a presenter) must register via the registration page. Registration will remain open through the conclusion of the event.

All presenters will be provided with a special access URL for their use only via a calendar invite from the event team once we receive your speaker details. Please make sure your invite with access URL has been accepted and is in your calendar prior to the day of the live event.

You will be provided with a special access URL for your use only via a calendar invite from the event team once we receive your speaker details. Please make sure your invite with access URL has been accepted and is in your calendar prior to the day of the live event. If you need this invitation resent, please message Angel Clark at aclark@vertmarkets.com.

Presenters are required to be on camera via video stream during their presentation.

This event is a LIVE event; not pre-recorded.

Full recordings of your presentation are not accepted for this event. The event is a unique opportunity to provide real-time, authentic demonstrations showcasing the solutions and resources available to the audience. Our goal is to provide an experience as close to an in-person visit as possible, without the obvious logistics and time challenges of visiting many vendors in person. If you wish to share a video recording to support your presentation as part of your 15-minute segment, you can do one of two things:

1. Include an 8-minute or less video as part of your 15-minute segment. The video must directly relate to the equipment or solution(s) you are showcasing in your presentation. We reserve the right to decline inclusion of any video that provides only a broad company overview and does not cover equipment or solution specifics.
2. Display a link on-screen during your session as additional content for individual viewing at the attendees' leisure. Please note that if you choose to display your video as an asset, this will replace the slide deck download that would otherwise be available to the audience. You will be provided the same details on the clicks of this asset whether you choose to make available your deck download, video, or another asset altogether (white paper, specific URL, etc.)

How many speakers can present from my company?

If you are interested in having more than one speaker present from different locations/camera streams, please notify us by the "Presenter Info" deadline listed at the bottom of the page. We cannot guarantee more than one speaker per presenting company due to platform limits, but we will do our best to accommodate these requests where possible.

This is your presentation and your 15 minutes to engage with your audience. There are a couple of approaches that would work well. First, you could showcase a product or solution, giving details of the features and, more importantly, the benefits of the solution you are presenting to the audience. Second, or another option, would be to discuss the trend(s), opportunities, and/or challenges that you are seeing in the marketplace and the role your company, brand or solution(s) plays within those trends, opportunities, or challenges. It's also a good idea to give as much visual representation to your offerings as possible. For example, images of your technology or solution in use are great to include in your presentation. Further, if you can show your solution in action on-screen, even better. At the very least, you should use a professional, branded backdrop, good lighting, and quality sound and video equipment to present well to your audience.

A suggested framework:

• Company Introduction (1-2 minutes in length is suggested) Your introduction should give the audience a very brief overview of who you are and what you do. One to two PowerPoint slides here are all that is needed.
• PowerPoint Presentation Covering your Product or Solution (4-6 minutes in length is suggested) The PowerPoint should deliver the key detail around your product or solution and either it's key features and benefits and/or how your product or solution fits within current marketplace trends, opportunities, or challenges. This component is to be delivered live by your presenter on camera (no recordings, please.
• Product or Solution Demonstration via live stream, virtual reality screen share, and/or video short. (Optional; 6-8 minutes in length suggested) This component of your presentation, if available, is to provide a visual representation of the information shared in your PowerPoint (part 2 above). This should not be a marketing/company overview, but a real depiction of the equipment or solution you are showcasing.
• Live Q&A (1-2 minutes in length suggested, depending on time remaining) The final component of your presentation is a live audience Q&A facilitated by the moderator for the remaining time. Speakers may encounter questions around the specifications of equipment, processes, support, etc. Seeded questions (supplied by the presenter) will only be used should no relevant questions be asked by the audience; therefore, presenters should be prepared to answer varied questions just as they would during a physical trade show. The moderator is well-versed in selecting - and rephrasing, if necessary - appropriate questions that are easy to answer. We will not present any questions live that appear controversial, confusing, too lengthy, or would otherwise be difficult to answer. However, it is always perfectly acceptable to respond to a question informing the audience that you will reach out to them directly to best answer their question if you would like to refrain from answering any particular question posed live by the moderator. Any questions submitted by the audience that are unable to be addressed live due to time constraints will be forwarded to the presenting company upon conclusion of the event for an opportunity to provide a response directly.

Can you share an example of a previous Virtual Pharma Expo presentation for reference on how it all comes together?

You can view examples of previous Virtual Pharma Expo presentations here.

To obtain a favorable reception from the audience, please adhere to the parameters and guidance offered above, as this is what the audience is expecting to see and hear from you. Additionally, energy/enthusiasm, authentic/transparent remarks and answers, and having some fun go a long way, too.

Basics:

You will need a solid internet connection, a laptop or desktop computer with a built-in or freestanding webcam, and a built-in or stand-alone microphone or wired earbuds/headphones (we do not recommend wireless/Bluetooth earbuds or headphones). Google Chrome browser and whitelisting On24 on your corporate firewall are highly recommended. Presentation slides should be done in Microsoft PowerPoint (not PDF).

For the live demonstration (if choosing to include this):

Each presenter is encouraged to provide either a live or recorded equipment demonstration providing a visual representation of your solution. If you choose to do this live, here are some options you might employ to do that.

• Utilize a laptop on a cart with an external wired webcam on a stabilizer
• Camera: Logitech BRIO or similar
• Stabilizer: Joby JB01507 GorillaPod or similar

• Rent video equipment from a third party rental company to stream video or hire a third party to stream the video. May require some advanced knowledge of audio/video/camera equipment.
• While we cannot recommend a specific production company, we are happy to work with you to find one if needed.
• Example packages for rentals:
  • www.lensrentals.com/rent/canon-xa50-single-subject-interview-kit
  • https://www.csirentals.com/complete-interview-package-basic/

Questions regarding these options can be directed to the event’s live director, Miles Szkoda via email at mszkoda@vertmarkets.com.

The best location for your presentation is in front of your equipment/in your facility or in a comfortable setting using a branded virtual backdrop or physical banner. Virtual backdrops should be submitted in advance by the designated deadline as detailed in the materials section of the portal. Should your choice of presentation location include noisy equipment, please reach out to the events team for an audio test as soon as possible to ensure your remarks are able to be heard clearly in the chosen location.

Presenters must attend a pre-event tech check to test audio and video performance. It is critical that the same equipment used during the tech check is what will be used during the live event and highly recommended that the tech check is completed in the same facility/location as you plan to use while live for the event. Tech checks are typically scheduled approximately one week prior to the live event; you will hear from the production team with available dates and times. While we will do our very best to help you prevent any issues, we cannot guarantee performance. Your best defense against issues is to follow all of the advice, guidelines, and warnings of the producer before, during, and after the tech check and enlist the help of your technical personnel and/or procure third-party assistance on your end. You can also request time with the producer to log in to the tech platform in preview mode at any time after the access URL has been provided by the production team for additional testing or practice.

On24

Up to 30 minutes prior to the live event, you can reach out to technical producer Miles at mszkoda@vertmarkets.com and be sure you can be reached on the contact number you provided (mobile is best). Within 30 minutes of the event or during the event, if you become disconnected and are unable to use the team chat function within the technology platform to resolve your issue with the producer, please contact event producer, Angel Clark at aclark@vertmarkets.com. Both Miles and Angel will be monitoring phone, email, and team chat leading up to and during the event to assist. If tech difficulties render you unable to present or complete your presentation, the moderator will step in to inform the audience that there have been some technical difficulties and you will be moved to the end of the live session in order to try and resolve your technical difficulties on the back end in the interim. For presentations using primarily a PowerPoint deck, if you are unable to resolve the issue, you may be asked to dial in by phone and complete your presentation by audio only. Please be prepared with printed remarks, notes, references in front of you should you need to do so. We will assist in advancing your presentation via verbal prompt if necessary. For presentations making use of a virtual reality share or doing a live tour, in the case of a technology failure that cannot be corrected quickly, rest assured we will work with you to ensure the audience is still able to view your presentation in its entirety following the live show.

All presenters must attend a pre-event tech check to test audio and video performance, as well as review the On24 presenter interface. It is critical that the same equipment used during the tech check is what will be used during the live event and highly recommended that the tech check is completed in the same facility/location as you plan to use while live for the event. Tech checks are typically available approximately one-to-two weeks prior to the live event; you will find available options in this portal and should schedule your tech check directly through the Materials Submission Form. Options are first-come, first-serve. Primary contact/support team personnel are not required to attend the tech check(s), but you may find it helpful to do so.

Below is an example of the audience interface for a recent Virtual Pharma Expo. You can expect a similar feel, with some key elements that will include:

1. A media player which will live stream your verbal remarks and physical presence.
2. A slide deck window which will show your PowerPoint slides as you advance them.
3. A question and answer box for the audience to enter real-time questions about your presentation as they arise. The questions are viewable to the presenters and hosts on the platform’s back end, but not viewable to fellow audience members.
4. Several easy ways for the audience to express interest and contact you – speaker headshots (with name, title, and company visible) with links to send an email and connect on LinkedIn, as well as a static survey to allow the viewer to hand-select who they’d like to hear from.
5. Ways to learn more about you – viewable company descriptions, a link to your website, and an on-screen asset to showcase either your slide deck or another related asset.

Each presenting company may display one asset on screen, for which personally identifiable click data will be provided post-event.

Your asset should relate directly to the equipment or solution you are showcasing during the event. Examples of assets you might display include video, brochure, sales sheet, web page url, etc. If you do not provide an alternative asset, the slide deck PDF will be used as your on-screen asset by default.

The Virtual Pharma Expo is promoted to presenting sponsor Life Science Connect’s (parent company of Pharmaceutical Online) database of subscribers, Techceutical’s contacts, as well as Federal Equipment Company’s industry contacts. Additionally, each presenting sponsor is encouraged to promote to their clients and prospects.

Beginning around 6 weeks prior to the live event, Pharmaceutical Online, Techceuticals, and Federal Equipment Company, in partnership, promote the event through several channels, including, but not limited to the list below. We encourage our presenting sponsors to do the same.

• Our websites
• Email
• Social
• e-newsletters

What should I do as a presenting company to promote my inclusion in the event and when should I start?

While you are not required to do any promotion of your own, you are welcome to do so. If you have specific targets you wish to promote, you may find this helpful. Start promoting as soon as you can. Keep in mind the heaviest registrant traffic typically comes in within two weeks of the live event; therefore, we suggest ramping up your efforts at that point. Supporting collateral for any marketing efforts you plan to do with your customer and prospect base follow:

• This link will provide access to the following:
  • Image sized for LinkedIn and Twitter
  • Event logo
  • We will be sending a social media promo image highlighting your speaker(s) as soon as that information is submitted.
  • If you would like any additional marketing materials such as custom-sized banners, personalized HTML files to email to your contacts, social media graphics, etc. please do not hesitate to email size, format, and content requests to aclark@vertmarkets.com.

• Company name, logo, website, and description
• Company primary contact name and contact info
• Presenter name, title, email, headshot, and mobile phone number for day-of event
• Number of camera connections (presenters) requested
• Presentation abstract
• Presentation format
• Seeded questions (in case no live questions are asked)
• PowerPoint slides (if using)
• Additional asset for on-screen download (slide deck or other)
• Poll question (if purchased)
• Virtual backdrop (optional)

The materials due dates are listed in your welcome email received from the production team. Any materials submitted after the due dates are not guaranteed to be included in all promotional efforts.

Materials should be submitted via the Materials Submission Form link that was included in your welcome email.

Logos, website urls, company descriptions, presentation abstract, format, and presenter name, title, and headshot will be used in event promotional efforts as well as on the audience interface during the event. Primary contact and presenter contact information will be kept confidential and only used for internal preparation regarding the expo. Presentation slides, poll questions, alternative assets, and seeded questions (if used) will be kept confidential until the live event. Any virtual backdrops submitted will be used during the live event.

Important note: in addition to it's use in promotional efforts, the presentation abstract that is submitted will also be used by the event moderator to introduce your speaker and presentation during the live event. If the abstract is more than one or two sentences and/or does not offer an actual preview of what the presentation will entail, it will be condensed by the Pharmaceutical Online production team to fit the need for promotion and/or introduction.

As a presenting sponsor, you will receive:

1. A 15-minute engagement opportunity to present your company's product or solutions via slideshow with commentary, live Q&A, video clips, and/or optional screen share or virtual reality demonstration.
2. A complete list of all event registrants, including contact information, within one week of the conclusion of the event.
3. A complete list of questions asked by attendees during your presentation component of the live event within one week of the conclusion of the event.
4. Slide deck or alternative asset download list, including contact information within one week following the event.
5. The ability to poll/survey the audience with your own unique question (optional); polling results with contact information provided within one week following the event.
6. Company visibility via logo and name usage in various promotional efforts and on-screen during the event.
7. Individual video cut of your presentation for your own promotional use, within two weeks following the event.

Within one week of the conclusion of the event.

Within two weeks of the conclusion of the event.

The event will be digitally archived and accessible on On24 within about 24 hours following the conclusion of the live event. If you are already registered for the event as an audience member, you will receive an email the day after the event with a link to access the presentations. If you have not already registered for the event or if you presented during the event, you may access the on-demand event by registering at the link at the top of this page under Registration & Event Access. After about 3 weeks post-event, you can find all presentations on the Virtual Pharma Expo page. Please email Angel Clark at aclark@vertmarkets.com if you need assistance accessing the archived show.

Presenting sponsors are encouraged to promote the digitally archived event post-show and can do so a variety of ways:

1. Share the event on LinkedIn anytime post-event by going toVirtual Pharma Expo’s LinkedIn page, clicking on show all events, selecting the session from the past events section, then clicking Share and follow the prompts.
2. Visit the registration page(s) of the session(s) you presented in here and share the registration url by right-click, copy/paste from the teal buttons for access after 24 hours post-event.
3. After receipt of your video cut by two weeks post-event, download and add to your company’s website, social media, YouTube, or any other channel you wish to use it on and direct communications there.
4. After about three weeks post-event, go to the Virtual Pharma Expo page, right-click and copy the link address to your video cut for pasting into email, social, etc.

Presenting sponsors are welcome to promote the digitally archived event post-show and can do so using the same registration urls sent to them prior to the event. The landing page for the event (Pharmaceutical Online and VirtualExpoSeries) will be updated to reflect the option to view the archived event following the live show.

Polls are a great way to capture the voice of your audience. They can provide your team with important information about audience interests. Polling questions give you the ability to engage viewers with one self-created pop-up polling question resulting in unique, personally identifiable responses. Post-event, you will receive your question’s responses (including respondent contact information).

The actual question you’d like to ask.

• Response type: multiple choice, select all that apply (up to 12), or free form field (free form cannot be combined with multiple choice, i.e. one multiple choice option can’t require a fill-in-the-blank)
• Response options (provided by you for multiple choice and select all that apply)
• Whether you intend to view results live or keep them private. Presenters often keep the responses private, but if you choose to work the results into your presentation, only the percentage of respondents choosing each option will be shown on-screen; in other words, they will be anonymous results from the audience’s perspective.
• Timing: the poll question will be pushed out immediately following your opening remarks of your 15-minute segment, unless you tell us differently. If you intend to share the results of your poll question live on screen, you will need to provide the timing that you would like those results pushed live, e.g. push results live at slide #7.

A good poll question is:

1. Easy to answer / does not require a lot of time spent thinking
2. Something the audience wants to answer / one where they feel their voice can be heard
3. Ties directly into the topic being discussed
4. Gives you some insight into your potential buyer/client
5. Is not too contrived or “salesy”

Ask something you’d love to know about your potential customers that is related to the pharmaceutical manufacturing experience. Consider the audience as potential leads and use your poll questions to help qualify them. What attributes are most important to them in supplier selection? What are their top two challenges when it comes to optimizing their manufacturing? How important is green manufacturing to them currently? How familiar were they with your brand prior to this event? It can be as direct or as indirect a question as you like. Email your business development manager for more specific advice/ideas on good questions to ask for your respective company and presentation goals.

Poll questions should be submitted via the Materials Submission Form in the portal and must be received by the final Presentation Materials deadline.

The poll question will be pushed live to the audience by our technical producer during your presentation via a small pop-up window on-screen. The window is moveable and can be minimized so as not to obstruct viewing of your presentation. It will not interrupt the video stream or sound; however, a quick “ding” may sound. Most respondents will answer immediately and close the window out to continue viewing your presentation. Best practice is for your speaker to verbally introduce the poll question and kindly ask for participation in order to get the most responses.

On average, you might expect between 15 and 25 percent viewer response to your poll question.

Within one week following the expo.

Here is an example of what the poll question will look like from the audience’s perspective.