Contract Packaging And Cold Chain Logistics Selection Considerations For High-Value Probiotics

Probiotics have steadily grown in popularity since they first emerged on the food and drug scene as powerful agents to enhance immunity and gut health. A 2020 National Marketing Institute Survey found that probiotic consumption grew by 66% in the U.S. and 108% in China over a period of six months in response to the COVID-19 pandemic and the rapidly growing desire for consumers to build their immunity. As a result of this profound growth in the industry, probiotic manufacturers and packagers must rise to meet the market demand and ensure safe, efficacious products for consumers; much of this comes down to the quality of product development and packaging.

As delicate living organisms, probiotics require a significant amount of planning and technology throughout their manufacturing to maintain maximum potency and shelf life. To guarantee viability, accurate labeling, and consumer satisfaction, manufacturers must maintain an extremely robust cold chain, offer a wide array of packaging and material options for different formulations, and provide exceptional quality assurance (QA) along the way. Download the full article to learn more about sophisticated cold chain technology and the packaging options best suited to meet your needs.