There is growing interest among consumers in verifying that the dietary supplements they take are safe and efficacious. Media outlets have questioned whether supplements truly are delivering the ingredients on the label. To maximize the potency and efficacy of dietary supplements—and to assure consumers—product developers and marketers must choose wisely not only when developing dietary supplements, but also in selecting the most appropriate packaging to ensure efficacy, prolong shelf life, and get safely to market. As delicate, living organisms, probiotics represent the apex of this careful balance, as the viability and efficacy of probiotic supplements are directly tied to both conscientious handling and meticulous packaging practices.
The concern over whether consumers are getting the product as it is described on the label is rooted in one vital and transformative fact: probiotics are living organisms that are highly sensitive to humidity and oxygen. In the absence of proper handling and packaging, the efficacy of probiotic products can be compromised at any point of the packaging, storage, and transportation process, inversely impacting shelf life and product viability and efficacy for the consumer. Here, you will learn about the proper packaging of probiotic products, optimized cold chain logistics, and more.