By Alex Senior
It’s April 2020 and the world is in lockdown. You’re the chief marketing officer of a top-30 CDMO and you’re scrambling to come up with a way to pivot your marketing strategy to this new fully remote world. Most of your ideas reduce to the proverbial kitchen sink approach – throw everything online – webinars, Zoom, email marketing, virtual conferences, site visits, and social media. So now, 18 months later, how well did it work?