Article | April 10, 2023

3 Paths to Patient Centricity in Pharma

By Ave Love, Staff Writer, MasterControl

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To ensure pharma quality management and patient centricity, companies must take an enterprise-wide approach to products, processes, and partnerships that prioritizes patient perspectives and patient satisfaction. This requires shifts in how quality organizations define and approach their objectives to align more closely with patient perspectives. The Internet of Things (IoT) and Artificial Intelligence (AI) allow for connectivity and seamless monitoring via personalized products.

Adopting patient-centricity in pharmaceutical quality management can allow companies to gain insights into their products and reduce historical friction and suspicion. Additionally, patient-centric models and technologies can lead to more loyalty from customers and improve their health and medication effectiveness. Learn more about patient-centered pharmaceutical industry trends and digital solutions.

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