The Case for Augmented Reality for Drug Manufacturers

By: Linas Ozeraitis, Mixed Reality Engineer, Apprentice

‍Augmented reality (AR) integrates digital information with a user’s physical environment.‍ AR works with devices such as tablets, smartphones and head-mounted devices (aka smart glasses), and layers text, videos, photos, holograms, and other media onto a user’s real-world environment. As such, this technology allows users to overlay digital objects onto their field of view, without losing sight of their actual reality.

AR-powered technology allows companies to access and visualize data right in front of their eyes, exactly when they need it. This helps reduce the data burden of CGT, helping to accelerate production in a fraction of the time. This means that personalized medicine isn’t just a pipe dream — powered by the right technology, it’s a reality.

In this article, we’ll explore how COVID and cell and gene therapies have paved the way for AR in pharma.